B2B Marketing Has Shifted — Lead It.
Build AI-first marketing operations that scale safely and measurably: eliminate data debt, enforce governance controls, and graduate pilots to production with confidence.
You need go/no‑go clarity, incident‑resilient workflows, and metrics boards trust, like higher win rates, lower cost‑per‑inference, and faster time‑to‑impact.
What’s In The Research Library
A structured library designed to move you from pilot to production - with evidence.
Annual Flagship: State of AI in Marketing Operations Report — adoption, governance maturity, performance economics; includes the AI‑Readiness Scorecard and segment cuts
Quarterly Pulses: trend briefs on spend, incident taxonomy, cost‑per‑inference, and agent mismatch rate
Buyer Guides: decision trees + risk tables for AI gateways, prompt logging, vector firewalls, consent ops, and data hygiene automation
Briefings: contrarian analysis in plain English. 1,000–1,500 words; board‑ready and reproducible
Toolkits & Templates: governance packs, prompt‑logging policies, audit checklists, rollout runbooks
Access Tiers: Individual, Team, and Enterprise
AI‑Accelerated Buying Networks
Modern buying isn’t linear, and AI is now a participant. Teams that treat AI as multiplicative (not corrective) win. Practically, that means:
Data hygiene before scale. Duplicates, missing fields, and late labels destroy model precision.
Shadow‑mode first. Agents recommend; humans approve; everything is logged.
Governance as product. Policies, controls, and auditability are prerequisites to production.
What changes for CMOs/RevOps? Map the buying network (people + AI touchpoints), shift reporting to mismatch rate and label latency, and budget for operational debt remediation before promising AI lift.
Governance & AI: How To Deploy Without Chaos
AI gateway: route all prompts through a reverse proxy that redacts PII, enforces policies, and logs requests/responses.
Controls that matter: model allowlists, per‑workflow quotas, immutable logs, rollback toggles, and cost guards.
Proof over promises: publish your methodology, limitations, and errata; treat auditability as a feature.
How B2B Marketing Leaders Succeed
Remediate operational debt that blocks precision (duplicates, missing ICP fields, stale routing)
Pilot in shadow‑mode with hard ban lists and human approval gates
Instrument mismatch rate, lift vs. control, and incident severity
Graduate workflows to limited production with rollback
Review quarterly: publish changes, controls, and performance deltas
Board metric set: Eligibility Score. Mismatch Rate. Label Latency. Cost‑per‑Inference. Incident Severity Index