Stop Experimenting. Start Executing.

Nearly half of marketing teams still haven't implemented AI in their operations. Not because they don't see the potential, but because they lack the internal expertise and clear roadmap to do it right.

If your marketing operations team is ready to move beyond one-off AI experiments and build a strategic foundation for lasting success, this workshop is designed specifically for you.

For Your Team:

What You'll Achieve

• Gain confidence in AI implementation without needing to become technical experts

• Develop a clear, step-by-step roadmap tailored to your current MarTech stack

• Learn to identify which AI opportunities will deliver the biggest impact first

• Build the internal knowledge base to evaluate, implement, and optimize AI tools effectively

AI-Powered MOPS Strategic Blueprint

This intensive workshop takes your marketing operations team from AI uncertainty to implementation confidence. We'll work together to create a customized blueprint that fits your specific business needs, current technology, and team capabilities.

Strategic Foundation

• Assess your current MarTech stack and identify AI-ready opportunities

• Define clear success metrics that align with your business goals

• Prioritize AI implementations based on impact and feasibility

What We'll Cover

Implementation Planning

• Create a phased rollout plan that minimizes disruption

• Design workflows that integrate seamlessly with your existing processes

• Establish governance and quality control measures

This workshop is designed for marketing operations leaders and teams who:

• Want to implement AI strategically, not just experimentally

• Need a clear roadmap that works with their current technology and processes

• Are ready to invest in building internal AI capabilities

• Want to avoid costly mistakes and maximize their AI investments

Team Enablement

• Build internal AI literacy without overwhelming your team

• Develop evaluation criteria for future AI tool selection

• Create change management strategies for smooth adoption

Tailored to Your Reality: Every organization's MarTech stack, team structure, and goals are different. This isn't a generic AI overview. It's a hands-on planning session focused on your specific situation.

Practical, Not Theoretical: You'll leave with actionable plans, not just ideas. We focus on what you can implement immediately and build upon over time.

Built for Marketing Operations: This workshop understands the unique challenges of marketing operations teams, from data integration complexities to stakeholder management across departments.

Experience You Can Trust: Led by a seasoned marketing operations professional who has guided teams through successful AI transformations, not just talked about them.

Sustainable Growth

• Plan for scaling successful implementations

• Establish ongoing optimization processes

• Create frameworks for measuring and improving AI performance

Virtual Workshop: Interactive online sessions that work with distributed teams
Onsite Workshop: In-person intensive for deeper collaboration and team alignment

Both formats include pre-workshop assessment, customized materials, and post-workshop support to ensure successful implementation.